COTTAGE SPRINGS
EVERY SEASON
Working with the company founders we set out to build a brand surrounding a line of better-for-you, ready to drink alcoholic beverages. In 2018 this was new and different. Inspired by the Canadian love of cottaging, together we set out to create a brand that would feel as comfortable in a downtown condo as it would at the cottage. Understanding that “cottage” means different things to different people, we focussed on the Canadian experience – our lakes and waters. We have proudly watched the brand explode and take over the retail space. Despite a corporate name change, the brand stayed true to its core foundation. Another brand built with pride.
As is the norm for any new brand, advertising budgets were tight. As a solution we turned to the retail shelf as our most direct form of delivering the brand’s key values. The better-for-you message was expressed with clarity for all to see.
PROJECT
Brand development for a new to market product line
CLIENT
Cottage Springs Distillery Co.
WHAT WE DID
Brand development, Brand voice, Packaging, Corrugate packs
