DYMON
SPACE
There is a fine art indeed to not only organizing, but to staying organized! Dymon Storage is redefining how we look at storage units and home & office organization. Well-lit spaces, consumer support, calming retail environments, and a host of products all combine to help beautify and curate storage and every room in the home. We were called upon to develop a foundational brand system – a cohesive brand voice, an operational tagline, and distinct visuals. All to be activated through consumer-facing packaging for boxed and bagged products. The result is an inspiring retail space that makes you want to get home, clean up, and get organized!
Our resulting packaging system had to consider that not all products would be available at once. Furthermore, flexibility was needed to accommodate eventual additions and changes to the product line-up. In-situation or environment shots proved to be a budget breaker.
Consumers see their homes as their “masterpiece”. Our digitally created painterly background not only gave the brand consistency but elevated the full retail environment and the brand perception. The deep background served as the perfect backdrop to our close-cropped images.
BEFORE
AFTER
We carefully introduced the notion of altering the parent brand mark to one that would be used on the retail line. The standing logo’s industrial colour language did not suit the emotion that the retail brand was aiming for. Yet, we understood the need for a strong tie and uniformity within the company.
The resulting logo did away with the colour system and swooshes. The resulting simplified logo kept font uses intact. The addition of a tagline allowed the new logo to carry the same weight as the corporate mark. The yellow colour was used on callouts peppered throughout the line. “Same but different” was achieved.
PROJECT
Development of a retail packaging system
CLIENT
Dymon Storage
WHAT WE DID
Brand voice, Packaging, In-store marketing
