EARTH
AND CITY

FOOD
FULL
CIRCLE

When you look around you find gems in your own backyard. Earth & City is a small, independent business with big impact. Their mission from start was the enrich the health and sustainability of their local food community. A great supporter of local food growers and farmer’s markets their mandate remains focused on what the earth can give and when. This means curating their offerings based on seasonal availability as dictated by local growing seasons. Our rebrand strategy therefore had a clear path – to show off earth’s bounty in all its beauty and colour. Locally sourced, plant-based goodness sold in the heart of Toronto.


PROJECT
Company rebrand as pert of a growth strategy.


CLIENT
Earth & City


WHAT WE DID
Strategy, brand development, packaging roll-out, collateral supports.