ELMHURST
1925

THE DAIRY
THAT GAVE UP
DAIRY

Collaborating with expanded brand teams brings richness and variety. Getting to work with a brand that we were in awe of was a welcome delight but a big challenge. Canadian packaging regulations requires expertise that can be daunting for non-Canadian brands. CFIA combined with Canadian Dairy Board rules & regulations made this regionalization project a complex one. Add to that the translation differences often found in French language conversions, and you have a bit of a puzzle to solve. All this while staying true to the brand integrity, hierarchy, and messaging.

Beyond meeting the regulatory needs of the product line that was coming into Canada, we were charged with creating a French language catalogue. Unable to reshoot product shots we relied on digital renderings and image editing. The resulting product was fully compliant while maintaining page counts, product and image placement.

PROJECT
Brand regionalization

CLIENT
Elmhurst 1925

WHAT WE DID
Packaging and marketing supports regional compliance conversion