ISOMERS SKINCARE
TIME
A Canadian powerhouse with a near 40 year history, Isomers Skincare prides itself on solving problems. Understanding that no two people are the same and that time changes all skincare needs, they take a personal approach in supporting their customer community. Independent and family-founded, a results focused mandate carries through into every facet of the business footprint. Here it’s not about glitz, but about honesty and clarity.
The mandate for clarity and simplicity informed our brand mark development. The purposely structural mark borrows from science and the arrangements of ions, while also nodding to the infinity symbol reflective of the everchanging nature of skincare needs. Due to it’s simplicity the developed mark translated effectively to packaging, collateral material, jewelry and a host of other applications including digital activations. Most importantly however, the mark and simple colour structure strengthened the brand and product appearance on TV and video shopping channels.
Being one of the firsts to develop formations aimed at men’s skincare needs, we were charged with brand naming and overall design structure development of this new to market brand. Our solution stayed true to the company’s mandate of simplicity and clarity while radiating efficacy. Hard working and results focused.
PROJECT
Brand mark and packaging refresh for an existing brand.
CLIENT
Isomers Skincare Laboratories
WHAT WE DID
Brand mark, Digital brand voice, Packaging, Print and collateral supports
