Keen

In the launch phase digital dissemination remains the brand’s primary channel. This calls for strong creative and rich content with an air of consistency. Using a strong brand colour pallet, short but quirky video content, goofy props and illustrations allows for the reinforcement of the brand’s ethos. In a world of visual noise finding ways to stand out is more important than ever.

Pictures do indeed tell a thousand words. By stretching our imagination and working with a crackerjack styling and photography team we were able to create product usage stories and desirable environments – all aimed at reinforcing the brand’s personality and the product’s value proposition.

Creating custom content requires brands to lean into their authentic selves. Consumers have grown weary of “aspirational” messages and are looking for mood boosters. Whether its toys from childhood, crazy costumes, fun clip art or great typography we strove to create an overall mood to make the scrollers smile.

Utilizing a blend of custom, stock and digitally built images we created a narrative that works across the eCommerce site, social feeds and e-marketing platforms. Yes, we can talk about all the “back-end” but we prefer to focus on the fun and levity that the brand continues to convey.