KING’S
SMALL CAKES
What started in 1996 as a new Canadian story, has blossomed into a thriving commercial bakery specializing in all the things we love – dessert. As a commercially focused business suppling to major North American retailers, restaurants, and food service customers they were presented with an opportunity to supply a branded program. The group turned to us to help with the process. We were inspired by the quality and beauty of the products. We then set out to show these gems and the brand in a happy light. Using colour, staged photography we invited the consumer to our fancy dessert table.
The line of products called for a simple brand logo to work across a range of product categories while showing the collection in a consistent light. Line extensions, sales support materials, collateral pieces, and product photography beyond the scope of packaging into digital activations were soon to follow.
PROJECT
Convert food service items into two streams of retail ready brands with supports.
CLIENT
King’s Pastry
WHAT WE DID
Strategy, brand development, packaging design, photography art direction, full line roll-out
