MIKE & MIKE’S
GOOD FOOD
A one of Canada’s only non-farm-based distributors for certified organic fruits & vegetables, delivering the best to trade and retail, with consistency was routine. Knowing how to look the part was another. We were selected as design partner in 2018, and tough the challenges of 2020… took many off track, this group pushed through and continues to be a Best Managed Gold Standard winner in Deloitte’s Canada’s Best Managed Companies program. As consumer behaviour continued to revolve around snacking & grazing, our collective focus then was on creating a cohesive brand language that effectively continues to this day. Translating that vernacular into their fruit and vegetables category has positively tested the structure we set out to create.
PROJECT
Packaging reinvigoration for an exiting product line
CLIENT
Mike & Mike’s Organics
WHAT WE DID
Packaging, Brand structure, Photography art direction, Copywriting, Trade & shopper materials
