NUTS TO YOU
ALL THINGS
Nothing has changed on the inside in 30+ years so why change the outside? Developing marketing supports for a brand with this much history made us question if any change was needed at all? Listening to the client, consumers & retailers and understanding the brand’s reach we placed value on “nostalgia” to land at a “no change” consensus. Our solution instead turned to showcasing what you can do with the product vs the past focus on the jars. The brand is known and has a recognizable structure. In developing digital, trade and in-store supports we aimed to entice a new generation of users. Brand specific imagery and copywriting urged an exploration of the product range and usage cues beyond spreads.
PROJECT
Brand website development
CLIENT
Nuts to you Nut Butters Inc.
WHAT WE DID
Brand marketing support, Web site build, In-store and trade supports
