Oh my
THE
Packed with power seeds, crunch, and good-for-you formulations, we were thrilled to work with two powerhouse founders. Inspired by their passionate blend of food science and culinary instruction we forged ahead to build a brand. Working around budgets familiar to upstarts, together we worked in collaboration to deliver what the brand needed. Admittedly we were pushed by a client team that knew exactly what they wanted, all remained committed and happy with the outcome. Some projects challenge you to do better, but the results are always worth the effort.
A strong brand mark allowed for effortless extension across the full line of boxed crackers. Simplicity and easy consumer communication that quickly articulated the product essence allows the brand block to stand out on the shelf. A consistent brand mark colour tied to mother earth reinforces a plant-based mission.
Extension into an expanded product line is easy to achieve when the foundations are clearly delineated. Simple imagery, colours and the anchoring brand mark gives the brand team the runway needed to secure coveted space on retail and digital shelves.
PROJECT
Brand development for a new to market product line
CLIENT
Oh My Yummies
WHAT WE DID
Brand development, Packaging
