ROLLING MEADOW
THE GRASS IS
2014 saw the inception of Canada’s first and largest grass-fed dairy brand. Working with the company founders we charted a course for a brand that would challenge consumer’s perception and knowledge surrounding a generations old product. Not all milk is the same, as not all cows are treated the same. Logical now, but not back then. Skirting Dairy Board regulations and print production parameters our job was not an easy one. With limitations on what we could say on-pack a separate site was set up to educate retailers and consumers. Together with the brand team, we created a disturbance and contributed to lasting change.
PROJECT
Brand development for a new to market product line
CLIENT
Green Space Brands
WHAT WE DID
Brand voice, Brand development, Packaging, Line extension, Retail and advertising material, Copy-writing
