Sol Cuisine

SOL
CUISINE

CANADA’S
PLANT-BASED
PIONEER

2017 presented us with the opportunity to re-brand a little known but influential Canadian brand. As a pioneer in the now common plant-based movement, the full product line needed to be announced to a larger audience. Our strategy focused on what the brand was lacking – a visually enticing, food centered story. Understanding that plant-based offerings were delicious while offering a host of other benefits, delicious is what we brought to the brand. This approach led to a larger, newly enticed audience. The subsequent company merger into a global brand collective proved that this new was noticed. We are happy to see the category unapologetically shed its “hippy”/ “rabbit food” stereotype for good.