SCRUMPTIOUS
Inspired by a Jamaican childhood treat, Tropix was born to celebrate a place of magic and wonder. Bright and vibrant like the place, its people, and its founder, we built a brand full of sunshine. “Island Fun” in a bag to be enjoyed at any time of year and for any snack occasion. The wide variety of flavours gave us liberty to develop tropical inspired colour combinations that purposely helped the brand stand out on retail and market shelves. Tasty nuggets of coconut at its finest.
PROJECT
Brand development for a new to market product line
CLIENT
Tropix
WHAT WE DID
Brand development, Packaging, Retail and marketing supports