WILDLY DELICIOUS
SIMPLE
As a sub-brand to the parent company, Petite Maison was born to celebrate simple, French cuisine. Knowing that no such celebration could occur without cheese as the centre piece our attention turned to the humble brie baker. Fashioned to echo classic cheese foundry packaging, this simple “hatbox” became the backbone of the line. Clean, uncomplicated ingredients and a full line of 70+ products spread across food and serve ware, carried the newly formed brand into hundreds of retail outlets. Awe inspiring photography with attention to every detail helped to spread the story and inspire users. Culinary stories beautifully told.
Blending the retail space encompassing gift and self-purchase, this simple product came to represent an era in the North American food scene. Available in a host of colours and sizes the awards and accolades made this a must-have for retails and consumers alike. Loved as a gift and treasured as a keepsake our design solution lives on today.
PROJECT
Brand development for a new product line
CLIENT
Wildly Delicious Fine Foods
WHAT WE DID
Brand development, Brand voice, Packaging, Trade & retail supports, Print design
