Brand solutions

“Products without a story remain a commodity. Products with a story become brands. Stories repeated become legends!”

A multi-disciplinary team established in 1999. We bring strong backgrounds in retail and shopper marketing to deliver brand communication strategies. Our mandate is simple: brands that command consumer attention sell!

Development

We deliver brand communication solutions built around creating attention and demanding a little envy, while always defining and elevating the shopper experience.

Brands need to connect with consumers through an emotional reward. Our understanding of the retail psyche allows us to maximize your ROI by creating communication solutions that work seamlessly across multiple forms. We look at your brand’s assets, past stumbling blocks, and engage in a competitive analysis and a statement of your objectives and goals for success – then deliver measurable solutions.

strategy

Whether you’re looking for first steps, next steps, or final steps – we can help. We take a close look at your current assets, needs and goals, and define marketing plans to help you elevate your brand.

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Copy Writing

“Statements are skimmed... stories are lived.”

We know that words have the power to create a robust support system for any brand. Attracting the consumers is the first step, engaging them in the brand is the second. With a team-approach, we craft involved stories that bring the brand to life on this secondary plane; using mood, tone, and flow to develop a consistent voice. Statements are skimmed… hearty stories are enjoyed.

To aid your brand on its journey to greatness, we offer in-house copy writing and editing so your brand’s stories become legends.

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shopper marketing

“To reach your objectives we focus on defining and elevating the shopper experience, while enforcing a renewed consumer relationship with your brand.”

Products without a story remain a commodity while those with a story become brands.
Stories repeated become legends!

We tell these brand stories through our shopper marketing activities. With these activities we communicate with shoppers using our understanding of how consumers behave. What drives the target audience, who influences them, where do they live, what makes them “tick”? Foregoing a pure reliance on stats, numbers and charts, we rely on basic human instinct. Does it feel good, look good, taste good? Is this a place where I want to be / can I relate? It is for this reason that we bring tactility, emotion and light humor to many of our brand marketing solutions. With our copy writing skills and a keen understanding of photography art direction, we are able to create campaigns where words and pictures work in unison to create one focused message.

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Digital activation

“Consumer relationships no longer end with a product purchase, they continue to grow and live through digital means.”

Branding no longer stops and ends with a physical product, it now has a second life past the shelf and in the digital sphere. Websites and social media have become integral to building not just a brand story, but a working relationship with your customers. It welcomes your new and old arrivals to a community of like-minded individuals; a community where they can hunt down new information, check the latest news, and ask you questions directly. This type of transparency and loyalty to your consumer base has become the norm, and is now seen as a true sign of a company with proper values.

Using both in-house knowledge and collaborative relationships, we bring unique websites on user-friendly platforms and high-performance social media campaigns to the table. Products change, new information and skus come on board, success stories become stars… so we want to make sure you have the tools at your disposal to easily update your website – and your instagram – to reflect your growing business.

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