Sol Cuisine: Vegan Gourmet

We Are Plant Powered.

This is not your Grandmother’s vegetarian! Sol Cuisine asked us to create a visual that could stand out from the shelves in the category, while emphasizing the tastiness of the product. Breaking the traditional stereotype of vegan and vegetarian as “light and bright”, “hippy” and “rabbit-food”, we created a dark & gourmet design; one that could communicate the brand’s rich flavours in a modern and eye-catching way. Dark, sultry photos combined with bright hits of colour and careful photographic art direction resulted in a brand that even the most carnivorous of consumers couldn’t just walk past.