Life Choices

Responsibly Raised Meat

Many talk about antibiotic and hormone free protein options, few however speak of animal welfare and respect. While an established brand, our research showed that it had limited consumer recall. Information in hand we embarked on a brand redesign. Using exisiting photography our solution involved cropping the images to showcase their strength. A revised information hierarchy was developed to provide clear product delineation in support of the “reason to buy”. Family-friendly and easy to read, we considered the rushed shopper with hungry kids in tow. The corresponding website is designed to become the go-to for harried households of picky eaters. Tactical ads added much needed emotional connectors through fun imagery and light hearted typography.