Miscela

Packaging design, copy-writing, tagline development for Miscela.

Miscela

your secret ingredient

Building a brand is easy, taking part in building a whole new category? That’s a challenge. From product testing to brand architecture and strategy, there is not much that we have not touched. As a brand stakeholder, we continue to nurture every brand touchpoint while navigating the consumer need for usage clarity. Tight, ingredient-focussed photographic art direction supports the versatility of each mix, while alluding to its heritage and place. Miscela is Italian for “mixture”, but we say that it stands for “add wow to any dish”.