Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

solar-raw-ultimate-kale-chips_banner.jpg

Solar Raw Ultimate Kale Chips

Packaging and brand implementation for Solar Raw kale chips.

Solar Raw Ultimate Kale Chips

Power Snacking

Kale had a bad rap. Our research showed that consumers shied away due to a preconceived notion that Kale was “bitter”. Our strategy involved breaking down that stereotype to produce a brand that was friendly and full of personality. Kale-Man was developed as the spokesperson who takes you to his farm through a QR code led video and in-depth website that speaks about the product benefits and solar farm sustainability. Watch out for further Kale-Man adventures (spoiler: he is getting married).

CLIENT

Brandneu Foods

ROLE

Branding, Canadian Packaging, American Packaging, Photography Direction, Shopper Marketing, Presentation Design, Tradeshow Strategy, Copy Writing, Web Design

RELATED WORKS

Kaley’s Kale Chips
Neal Brothers
Nudge

solar-raw-kale-packaging.jpg
 
 
solar-raw-kale-shipping-box
solar-raw-kale-man