The Great Canadian
IT TAKES A
When a diverse group of visionaries come together great things happen. Pulling from flavour memories gathered to reflect Canada’s melting pot, the resulting range of sauces aim to become a kitchen staple. The Great Canadian Sauce Company’s founders come from the business, culinary and sports celebrity worlds, reinforcing the idea that inspiration comes from all places. Shortening the brand name allowed for greater focus on what’s inside the bottle, as well as creating an easier consumer experience across platforms.
Canada may be big, but a great sauce is now only a few clicks away. Pivoting to digital, we were charged with the design and launch of a fully responsive eCommerce site. Here each flavour gets to tell its own story, and consumers get access to shopping options from online to in-store. Adding a store locator makes the search easy to navigate.
Having a record setting Olympic athlete on the team offers proof of excellence. Hall of Fame Sports Legend Donovan Bailey beings his entrepreneurial skills and results driven training to the mix. He ensures that every bottle has that mark of greatness. A diverse range of sauces made by Canadians for Canadians. More greatness to come!
Supporting the newly formed brand though its launch was the next logical step. Empowering the brand with consistent visual and written structures gives the in-house client team tools to run with. Our trade and retail collateral supports introduced the brand in a new and bold manner. A unique brand with an inspiring story and its own mark.
PROJECT
Brand development and roll-out over a cross section of products and activations
CLIENT
The Great Canadian Sauce Company
WHAT WE DID
Brand development, Brand extension, Photography art direction, Packaging design, eCommerce implementation, Retail and trade supports
