FOUNDERS
COCKTAILS
As one of the early brands ushering in the new read-to-drink category, the heart of the cocktail was always in sight. Founded by bartenders with a respectful understanding of the history and make-up of traditional cocktails we too were inspired by history. Our design approach took cues from nostalgic woodcut typefaces and old-world charm. Ever evolving, we are pound of our foundational role in building a now North America wide brand. Classic cocktails interpreted for a new age of enthusiasts eager to add their own spin. This is not your grandparent’s four-o’clock libation.
REFRESHINGLY READY TO DRINK.
Never forgetting the cocktail’s roots we extended the brand design from traditional spirits to a line of ready-to-drink, Canada and US specific line of cocktails. Merchandise, accessories, event & sales support materials were soon to follow. The sky truly is the limit for this brand.
PROJECT
Brand development and packaging design
CLIENT
Founders Original
WHAT WE DID
Branding, Packaging Design, Advertising
